Leverage and Legacy Group

Objective: To develop and deliver a Leverage and Legacy Plan for the 2014-2016 Tarawera Ultramarathon with the ultimate objective of ensuring significant and long-lasting benefits are generated for the Bay of Plenty region and New Zealand.

The Leverage and Legacy opportunities of reflect the nature of the event, it’s environment and international reach. Broadly, they can be categorised as:

Intrinsic Opportunities: Benefits that accrue to NZ Trail Runs Ltd, that improve the organisation of the event, it’s financial viability, international relationships, exposure and event capability professionalism.

Leverage Outcomes: Additional benefits that can accrue to the sport in New Zealand, to the Bay of Plenty region and New Zealand. These may occur each year – for example; international visitors stay longer in New Zealand as a result of travelling to the event, or greater numbers of international media visit the event and report on their stay in New Zealand.

Legacy Outcomes: Long-term, lasting benefits to the sport, to the Bay of Plenty region and New Zealand. These may include new business opportunities created, long-term increase in trail running participation in New Zealand, creation of new events, conservation and biodiversity efforts put in place and a permanent increase in numbers of international trail runners visiting New Zealand.

The Leverage and Legacy Group is:
Kiri Atkinson-Crean – Te Puia Ngai Tahu Mata Whaiti, Ngati Kahungunu
Kiri is General Manager Sales and Marketing for Te Puia | New Zealand Maori Arts and Crafts Institute. The New Zealand Māori Arts and Crafts Institute perpetuates and protects Māori art, crafts and culture and belief systems. Te Puia’s function includes investment via admission revenues into the sustainability of the geothermal environment and into NZMACI for the protection and perpetuation of Māori culture. Kiri is co-chair of Maori in Tourism Rotorua (The Maori RTO) and is a member of the Rotorua Tourism Committee, the Rotorua District Council committee charged with governance of the Regional Tourism Organisation and tourism strategy for the destination. Although originally a journalist, Kiri has spent 17 years in tourism. She has held senior marketing, operations and communications positions within Maori tourism businesses, Rotorua’s Regional Tourism Office and has established experience across tourism distribution, media, and trade networks. Kiri has worked contractually in mentorship roles with indigenous tourism businesses in New Zealand and Australia. She has lived within Te Arawa for 27 years. Her husband and children are Te Arawa – of Ngati Pikiao, Ngati Makino, Ngati Hinekura and Tuhourangi descent.

Bella Tait – Department of Conservation Bella has a background in local government policy, project management, building and developing relationships with Iwi, Maori land trusts and community regarding improved land use, enhancing water quality and protection of native freshwater fish species. She is currently employed by Department of Conservation to explore sustainable tourism opportunities with Maori Land owners, community and Treaty partners.

Kiriwaitingi Rei, CEO of Maori Investments Limited
Kiriwaitingi Rei is the CEO of Maori Investments Limited and Managing Director of Tarawera Land Company. As a key stakeholder in the Tarawera Ultramarathon race, she is delighted to be a part of the Leverage and Legacy Committee. Kiriwaitingi was previously the Corporate Affairs Manager at Te Arawa Group Holdings Ltd, and also practiced commercial law and litigation in Rotorua.

Andrew Shelley – Director, Enduro Safety Ltd. Andrew Shelley, Director, Enduro SafetyTM, Wellington.
Having completed over 30 ultramarathons and numerous trail running events, Andrew represents the New Zealand Trail Running and Ultramarathon Community. He is also a Director of a company advising on safety management systems and supporting documentation and business processes. Andrew has a history of involvement with the Tarawera Ultramarathon, as a competitor, as support crew/pacer for another athlete, and auditing the safety plan. Andrew is concerned with finding ways for the success of individual events to contribute to the growth of the sport as a whole, with processes to improve the safety of the sport, and how to achieve those goals while preserving the athlete experience.

Shannon Walker – Events PR Manager, Tourism NZ. The focus for Tourism New Zealand is to leverage events that reinforce and amplify preference for travel to New Zealand. As Events PR Manager at Tourism New Zealand, Shannon’s role is to leverage events through predominately media profile and opportunities that increase international visitors and length of stay.

Richard Howarth – Director and General Manager, Gemba New Zealand.
Richard Howarth is Director and General Manager of Gemba New Zealand, specialists in the sponsorship interface between corporates and rights holders. He has 19 years industry experience with the last ten being in New Zealand. He was Head of Sponsorship at Vodafone NZ for 3 years managing a diverse portfolio of sports & music properties. During his time at Vodafone, his New Zealand team twice won the multi-national’s global best sponsorship campaign prize & also domestically the NZ Supreme Sponsorship Award. Richard also previously ran the commercial departments for New Zealand’s professional sporting franchises, the NRL’s Warriors and the A-League’s NZ Knights. In the last four years at Gemba, Richard has led over 25 commercial rights development projects, overseen almost 80 sponsorship rights valuations, and is regularly invited to present at industry conferences as one of the country’s top sponsorship specialists.

Darren McGarvie – Flair Consulting. NZ Trail Runs Ltd. Advisory Board.
Darren’s business, McGarvie Business Coaching, is focused on companies and business owners which need clarity of direction, vision and a template for business success. Services include business owner coaching, strategic planning, leadership development, and governance. Darren’s business acumen has been recognised with the 2013 Aspiring Director of the Year – Institute of Directors Bay of Plenty Branch and 2012 Emerging Business Leader of the Year – Rotorua Business Excellence Awards. Darren’s corporate career culminated with four years as Bank of New Zealand Managing Partner for the Central Plateau region. As Bank of New Zealand Acting Head of Maori Business, Darren was responsible for the development of the national Maori business strategy, the establishment of the BNZ Maori business unit, and the appointment of the inaugural Head of Maori Business. With an established track record in governance Darren is a passionate advocate for developing mentors, advisory boards and independent directors. As founder and inaugural chair of Rotorua X Charitable Trust, Darren has also chaired and been a member of numerous advisory boards and formal directorships including Puma Darts Group, Bay Venues Limited, and Te Pae Tawhiti.

Manu Rangiheuea (Cultural Monitor)
Tena koutou. I have been involved with and worked for the Dept. of Conservation (DOC) for nearly 20 years, monitored concessions for about ten and currently work as DOC’s Aquatic Pest Ranger but am also a trustee with the Okataina Scenic Reserve Board and two active land trusts on Lake Tarawera. My father is Tuhourangi, Ngati Tarawhai, Ngati Manawa and Ngati Awa . My mother is also Tuhourangi as well as Ngati Pikiao, Ngati Raukawa, Waikato and Ngapuhi and as such have been interested and involved in tribal histories and issues respectively. He mihi atu ki a koutou katoa.