Media coverage

media

 

 

Welcome to all media interested in and/or attending the Tarawera Ultramarathon. This is one of the most viewed endurance sports events in New Zealand.

A large team of journalists, photographers and videographers from New Zealand, Australia, Europe, North America and Asia cover the event annually. This page contains resources to help media cover the event.

 

Resources for attending media:

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Media Assistance

We can help with…

  • Story angles, photography and video.
  • Access to the VIP programme, including Race Directors barbecue, scenic boat cruise and hangi dinner (upon media accreditation).
  • Access to locations and famous athletes for interviews.
  • Accommodation and free entrance to attractions.
  • Transportation, privileged parking access, media recces and boat travel to cover the race.
  • Assistance to develop stories and content provided by race partners, including: Te Puia, Destination Rotorua Marketing and the Tourism New Zealand International Media Programme.
  • A detailed ‘shot list’ with the best locations to get the best photos and video on race day.
  • Access to the elite runners and profiles of ‘interesting’ runners so you can create human interest stories.
  • An access pass for several locations that are closed to the public on race day.
  • An access pass for internet at key locations.

 


Descriptions

Short Description

Running from Rotorua to Kawerau, the Tarawera Ultra is New Zealand’s largest and most esteemed ultramarathon with a 102km point-to-point course that combines the region’s stunning scenery with Māori heritage and culture. Starting amongst the ancient trees in Rotorua’s Redwood Forest and finishing river-side in Kawerau, the event takes runners on a journey through some of the country’s best kept secrets, with views of four lakes as well as breath-taking waterfalls and crystal-clear streams.

 

Medium Description

Take Rotorua’s spectacular lakes and forests, add a cultural heritage that has been nurtured for hundreds of years, drop in over 1250 national and international trail runners, and you get New Zealand’s most esteemed ultramarathon – the Tarawera Ultra.

Starting amongst ancient trees in Rotorua’s Redwood Forest and finishing river-side in Kawerau, the 102km point-to-point course takes runners on a journey through New Zealand’s best kept secrets with views of four beautiful lakes as well as breathtaking waterfalls and crystal-clear streams.

Presenting athletes with their ultimate challenge, the Tarawera Ultra is the second stop in the Ultra-Trail World Tour – a series of the 20 most prestigious ultra-running races in the world.

 

Long Description

Take Rotorua’s spectacular lakes and forests, add a cultural heritage that has been nurtured for hundreds of years, drop in over 1250 national and international trail runners, and you get New Zealand’s most esteemed ultramarathon – the Tarawera Ultra.

Starting amongst ancient trees in Rotorua’s Redwood Forest, traditional Māori performers ignite fire in the belly with a kapa haka performance to bid you farewell and good luck. Heading off on the 102km point-to-point course to Kawerau, the Tarawera Ultra takes runners on a journey of New Zealand’s best kept secrets with views of four beautiful lakes as well as breathtaking waterfalls and crystal-clear streams.

Steeped in Māori culture, the Tarawera Ultra is a celebration of New Zealand, featuring sites of immense cultural pride along the trail.

Presenting athletes with their ultimate challenge, the Tarawera Ultra is stop number two in the Ultra-Trail World Tour – a series of the 20 most prestigious ultra-running races in the world.

From the Lake Tarawera cruise to the rogaine fun-run and official pōwhiri welcome, the Tarawera Ultra is not just a race, it’s a whole week experience where events and gatherings forge lifelong friendships and unforgettable moments.

 


 Story Angles

  • The largest ultramarathon run in New Zealand’s history.
  • 600+ runners are competing in the 102k distance.
  • The highest quality ultramarathon field ever assembled in New Zealand.
  • One of the most competitive ultra running events in the world.
  • The IAAF 2015 100k world Champion, Jonas Buud, from Sweden will defend his 2016 Tarawera Ultramarathon 102km title.
  • IAAF 2015 100k World Champion, Camille Herron (USA), will make her 102km ultra debut.
  • Many world-class runners attending (some with tens-of-thousands of fans) from Asia, Europe, North America, Australia and New Zealand.
  • A point-to-point run from Rotorua to Kawerau.
  • Over 1250 runners competing.
  • 600 runners are from overseas – representing 42 countries.
  • Race #2 of of the Ultra Trail World Tour.
  • Elements of Maori culture are woven into this event – including a Powhiri welcome on Marae, a karakia and waiata at the race start and specially carved trophies.
  • Stories are available on individual runners – profiles and contacts are available. Can be sorted by region/city/gender/ distance and backstory.

 


Key Messages

Top Key Messages
  • The Tarawera Ultra traces a spectacular 102km point-to-point course from Rotorua to Kawerau in the Eastern Bay of Plenty for a trail running event like no other.
  • Passing though locations of immense Māori cultural significance, the Tarawera Ultra explores New Zealand’s indigenous culture and showcases our rich history.
  • The Tarawera Ultra is New Zealand’s largest and most esteemed ultramarathon and is part of the Ultra-Trail World Tour – a series of the 20 most prestigious ultra-running races in the world.
  • A journey of New Zealand’s best kept secrets, Tarawera Ultra race participants capture views of four beautiful lakes as well as breath-taking waterfalls and crystal-clear streams.
  • The Tarawera Ultra is not just a race, it’s a whole week experience where events and gatherings forge lifelong friendships and unforgettable moments.
  • A field of over 1000 athletes will hit the trails, including over 600 international athletes from 42 different countries and 26 of the world’s most elite trail runners.
  • Elite athletes to keep an eye out for are 100km World Champ Jonas Buud (SWE), 100k World Champ Camille Herron (USA), defending Champion Fiona Hayvice (NZ), Guinness World Record Holder Mike Wardian (USA), World Ranked #1 Gediminas Grinius (LT), World Ranked #2 Fernanda Maciel (BR), 2016 Ultrarunner of the year Jim Walmsley (USA), Sally McRae (USA), Sophie Grant (UK),  Magdalena Boulet (USA) and David Byrne (AUS).
  • Make your own adventure and become part of the spectacle that is the Tarawera Ultra.
  • Spread the vibe, fuel our tribe and achieve something extraordinary in the Tarawera Ultra.
  • 2720 metres vertical gain, 3020 metres vertical loss, 102 kilometres of relentless power and extraordinary achievement.

 

Race Detail Messages
  • Presenting athletes with their ultimate challenge, the stunning trails from Rotorua to Kawerau will put skills to the test while also pushing physical and mental strength to the limit
  • The Tarawera Ultra is made up of a variety of terrains to challenge every runner, including low elevation single track, wide forest trails, narrow and wide forestry roads, sealed roads, gentle hills, short steep hills, flat sections and very few stairs
  • Starting at the Redwoods Forest,runners make their way past the Blue Lake, on to Lake Okareka and then to the Western Okataina Walkway. Making their way to the Eastern Okataina Track, over the saddle between Okataina and Lake Tarawera, runners arrive at the Tarawera Falls track – one of the best walking trails in New Zealand. Coming out on to a deserted forestry road, runners then follow the river, finally finishing in Firmin Field, Kawerau
  • In 2017, all race participants including the 62km, 87km, 102km and relay will finish together in Firmin Field, Kawerau, with an epic festival celebration

 

Aspirational Messages
  • Make your own adventure and become part of the spectacle that is the Tarawera Ultra
  • Spread the vibe, fuel our tribe and achieve something extraordinary in the Tarawera Ultra
  • Run the trail of your life and become part of something extraordinary
  • Unleash yourself, show us what you’re made of and give it everything

 

Cultural Messages
  • At the start line, traditional Māori performers ignite fire in the belly and get the skin tingling with a kapa haka performance to bid athletes farewell and good luck
  • In the traditional style of the people of the local Te Arawa tribe, athletes, friends and family will be welcomed on to the marae (meeting house), for an authentic Māori experience
  • Trail running has a long history in the Rotorua region and the Tarawera Ultra walks in the footsteps of our Māori ancestors. Legend tells of the fastest and fittest Māori tribe members who were tasked with the duty of protecting the tribe’s land. Running the perimeter of their land for hours on end, the tribe members would be on the lookout for footsteps of intruders and would only stop to pray at certain sacred locations

 


Contacts

For further information about media opportunities or if you have any related questions, please contact:

Contact – Media Accreditation and media library access:
Rebecca Roling
027 331 8055 | rebecca@shinepr.co.nz

Contact – Media general questions.
Paul Charteris
027 600 0397 (international +64 27 600 0397) | paul@taraweraultra.co.nz