Foundation Partners

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Rotorua is well known as a mecca for events; from the winding trails of the majestic Whakarewarewa Forest, to the geothermal wonders of our lakes, mountains and rivers. Rotorua Lakes Council and Destination Rotorua (RotoruaNZ) work together to build, nurture, maintain and showcase our region and enjoy nothing more than sharing our natural wonders with locals and visitors alike.

Explore otherworldly geothermal parks, experience rejuvenating spa and wellness therapies, wander through and around beautiful Whakarewarewa Forest and be enticed by our 18 lakes, enjoy thrilling adventures and create family memories, while immersing yourself in the Māori culture.

Welcome to Rotorua, we’ll look after you, the way we always have. Visit

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Kawerau District Council's vision is to be the best Council in New Zealand. Find out more about how we set out to achieve that through our people, initiatives, projects and governance.


Premier Partners

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HOKA® is one of the fastest-growing performance footwear and apparel brands in history.

Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes.

From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth.



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Wahoo creates innovative solutions to make hard fought goals attainable and lives better. Wahoo was built on the foundation of simplicity and the mindset that “there’s got to be a better way.” Wahoo's KICKR Smart Trainers, KICKR Accessories, ELEMNT Bike Computers, TICKR Heart Rate Monitors and RPM Cycling Sensors work together to bring you the most connected indoor training experience for all levels of cyclists. Ride the Revolution.


Event Partners

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We’re a small, family-run business made up of artists and carvers. We lovingly craft authentic New Zealand pounamu and jade jewellery. If you're looking for New Zealand greenstone jewellery, made from authentic pounamu, buy online with us having confidence we have the best range and quality in NZ. We also sell the finest quality jade from around the globe.


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Petzl’s mission is to create innovative tools and services that allow men and women to progress, position, and protect themselves in vertical environments, as well as to light their way in the dark. This drive manifests itself in our never-ending search to find the best solutions for user needs in the spheres of performance, ergonomics, comfort, and reliability. Beyond the product itself, the demands, commitment, and willingness of users to face risks in the field are what guide our approach to supporting them in their pursuit of the inaccessible. From preparation to realisation.


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Train with us at SQUADRUN and get a customised coaching solution that's specific to your goal and tailored for YOU.


It’s a community, it’s group discounts, it’s nutrition, motivation, support and so much more.



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Check in to 4.5-star comfort with the lake at your doorstep at Novotel Rotorua Lakeside Hotel. Conveniently located just 15-minutes from Rotorua Airport in the heart of Rotorua township, Novotel Rotorua Lakeside is the perfect base for adventure enthusiasts and families alike to see all that New Zealand's geothermal capital has to offer. 



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Born in Rotorua and loved all over - Croucher is the taste of discovery, from the home of adventure! We are all about celebrating the beauty, the adventure and the hospitality that Rotorua is renowned for all around the world. The Croucher story begins with two guys (Paul and Nigel) and a mantra: 'FOR THE LOVE OF BEER'. We had independently travelled and discovered a world of great beer, and realised the perfect place for us to brew was our hometown, New Zealand's notoriously aromatic city of Rotorua - crafting beers for ourselves and for people like us, with a thirst for something different.


Official Suppliers

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Partnership Opportunities

Want to be part of New Zealand's most iconic trail running event? Tarawera Ultramarathon by UTMB provides a fantastic opportunity for participants and spectators to be directly exposed to particular products, services and brands.

There are many ways to get involved from sampling in athletes kits to onsite activations at the start & finish lines.

If your organisation is interested in partnership or promotional opportunities within Tarawera Ultramarathon please contact:

Nick Hall, National Sales Director


This is a 1-3 day outdoor expo (day 2 & 3 available for additional fee) located at Rotorua's Village Green - open to all public, supporters and participants.

Trading hours: 

Fri 16 Feb 9am-7pm
Sat 17 Feb 10am-5pm (optional trade)
Sun 18 Feb 9am-3pm (optional trade)

For more information contact Finlay Powell, Expo Sales & Account Manager at 

OR browse/book expo below.