Media Invitation & Pass

Explore NZ Pass | Media Invitation



Media Invitation | Tarawera Ultramarathon & 100 Miler

Kia Ora, Welcome

Coming in February 2012, the 12th annual Tarawera Ultramarathon will be unlike any running event New Zealand has witnessed.

It brings to life the second annual Tarawera 100 Mile Endurance Run. A 162km monster. The winner will smash this in 14 hours and the final elated runner will arrive home in 36 hours.

The Tarawera Ultra features 21, 50 and 102km distance. Part of the Ultra-Trail World Tour.

This is the largest ultramarathon run in New Zealand’s history. Nearly 2500 runners from 70+ countries will be competing.

Tarawera is one of the most competitive ultra running events in the world. In 2017 Jim Walmsley (USA) broke the men’s course record and claimed the ranking of #1 trail ultrarunner in the world. Camille Herron (USA) smashed the women’s record and won Comrades a few weeks later. In 2018 Kelly Wolf and Dylan Bowman (USA) won the 102k race with Adrian Paigent (FRA) and Sally McRae (USA) winning the inaugural 100 miler.

Elite runners will come from New Zealand and Australia, North and South America, Asia and Europe. It’s the global who’s-who of ultra trail.

Based in Rotorua New Zealand, elements of Maori culture are woven into this event – including a Powhiri welcome on Marae, a karakia and waiata at the race start and specially carved trophies.

The event is known globally for being so friendly to runners, crew, spectators and fans. Most media take part in the week from Wednesday to Thursday where our VIP programme allows you to access to many of the event’s superstars. By boats or on the back of a 4WD through the forests – we take you to where the action is.

A large team of journalists, photographers and videographers from New Zealand and abroad cover the event annually.

Rotorua is a destination with 4 million visitors each year. All media are invited to apply for assistance to help cover the event. We have a rich library of media assets and staff to help.

Andrew Dewhurst
Media Manager

Explore New Zealand Media Pass

More information about the Explore NZ Pass can be found here. Media can also apply through this link.

Key  notes about the pass:

It is open to print, online and broadcast media who have an approved international commission, and audience reach that meets Tourism New Zealand requirements for each market.  Bloggers with a significant international following (minimum 40,000 UMV) can also apply.

The Explore New Zealand Media Pass offers discounts for a wide range of accommodation and tourism activities in all regions.

Applications will only be considered within six months of proposed travel and no less than three weeks before departure

Applicants will be required to submit a proposal related to their trip, including a commitment to publish or broadcast within three months of departing New Zealand.